In response to GEICO Insurance’s “HOA Cynthia Advises New
Neighbors” commercial, Community Associations Institute (CAI) is deeply
disappointed by the company’s inaccurate portrayal of homeowners associations
and the 2.5 million volunteer board members elected to serve their communities.
GEICO’s attempt at comedy about a family moving into a community
association is disrespectful and insulting to the millions of volunteers and
hundreds of thousands of professionals who work tirelessly and proudly to build
communities people are proud and privileged to call home. Community
associations, also known as condominiums, homeowners associations, and housing cooperatives,
are home to 73.5 million Americans.
Learning the facts about HOA living is so easy to do, a
caveman could do it. According to the 2018
Homeowner Satisfaction Survey,
independently conducted by Zogby Analytics for the Foundation for Community
Association Research, residents in associations are
overwhelmingly in support of their community association experience, manager
and elected board members.
These are the facts
and not the easy, stereotypical and condescending messages designed to get a
CAI invites GEICO to take 15 minutes to discuss the value of
community associations and how they bring people together, strengthen
neighborly bonds, and promote a sense of belonging—especially now.
Thomas M. Skiba, CAE
Chief Executive Officer
Community Associations Institute
MEDIA CONTACT: Blaine TobinPhone: 703-970-9235