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General Sessions

Dr. Matt Townsend
Author, Presenter & Media Personality

Session: Engaging Your People...Five Principles That Move People, Passions and Product

Session Time: Thursday, Oct. 3, 1:30pm

Matt is the epitome of Edu-tainment. For over 20 years, he has been involving audiences with his unique approach to building and maintaining business relationships. Matt has the perfect mix of cutting edge research in communication and human relationships combined with the skill of a top-notch humorist. Matt has worked extensively in the areas of results-oriented communication with hundreds of Fortune 500 companies such as CNN, Cox Communications, and Lockheed Martin. Other past clients include: AT&T, American Express, Dupont, General Mills, Hewlett Packard, Honda, IBM, Nike, and the US Army, and the US Navy.​
Gerry O'Brion, CSP
Branding Strategist & Franchise Expert
Presenter & Author

Session: What BIg Brands Know -- How You​ Can Apply It To Your Management Company​

Session Time: Friday, Oct. 4, 1:30pm

Gerry built his career growing big brands and distills that experience into creating strategies that are actionable immediately. After earning his MBA at the University of Michigan, he worked with Procter & Gamble on brands such as Crisco, Tide, Mr. Clean, and Spic & Span. Next, at Coors Brewing Company he managed Coors Light, a $2 billion business. He was then VP of Marketing for the $1.5 billion Quiznos restaurant chain. Gerry was most recently VP of Marketing for Red Robin Gourmet Burgers, a $1
billon brand.​​

Cat Carmichael,​ CMCA, ​PCAM
President of CAI and CEO of Strategy 123​

Session: Community Next: Leadership Perspectives for 2020 and Beyond

Sesion Time: Thursday, Oct. 3, 9am

Cat has been ser​ving the community association professional for three decades, both as a management company executive and as a financial services professional. 
Dawn Bauman, CAE
Sr. Vice President, Government & Public Affairs
Community Associations Institute

Session: Community Next: Leadership Perspectives for 2020 and Beyond

Sesion Time: Thursday, Oct. 3, 9am

Dawn and her team monitor legislation at the federal level and in all 50 states. Dawn provides perspective on critical changes to laws and regulations affecting community associations and
the management profession.​
Tom Skiba, ​MBA, ​CAE
Community Associations Institute

Session: Community Next: Leadership Perspectives for 2020 and Beyond

Sesion Time: Thursday, Oct. 3, 9am

Tom is the Chief Executive Officer of CAI's headquarter office in Falls Church, Virginia. As CEO, he is responsible for providing services to CAI's more than 41,000 members, including homeowners, homeowner leaders, professional community association managers, and industry business partners. Through educational programs, publications and other activities, CAI works to build communities that operate efficiently and effectively and meet the needs of all their residents. ​


Breakout Sessions

Julie Adamen
Adamen Inc.

Session: The ONE Thing: You as a Leader

Session Time: Friday, Oct. 4, 9:15am & 10:45am

Julie is the principal of Adamen Inc., a national consulting and employment firm specializing in the community management industry formed in 1997.  She is a recognized expert in community management, and company operations.  She is a prolific author, educator, motivational speaker and trainer for managers and Boards of Directors. ​​
Rolf Crocker, AMS
OMNI Community Management LLC

Session: The ONE Thing: You as a Leader

Session Time: Friday, Oct. 4, 9:15am & 10:45am

Rolf Crocker, AMS is the Principal and Chief Executive Officer of OMNI Community Management in Fair Oaks, California. He began his career in Community Management as an On-Site Maintenance Manager in 1988. Over the last 27 years, Rolf has served in a variety of management capaciti​es in the community association industry, including CEO of M&C Association Management Services and concurrently, the National Vice President of developing training and education with Associa.​​​

Caroline Leach
Social Media Branding for Careers & Companies
The Carrelle Company​

Session: The ONE Thing: Your Business

Session Time: Friday​, Oct.​ 4, 9:15am & 10:45am​​

Caroline is the founder of The Carrelle Company,​ providing digital branding for people to grow their careers and business owners to grow their companies.
Jonathan B. Louis, CMCA, AMS, LSM, PCAM and Panel
Chairman & ​CEO
Association Specialty Group LLC AAMC

Session: The ONE Thing: Your Future

Session Time: Friday​, Oct. 4, 9:15am & 10:45am​​

Jonathan is Chairman and Chief Executive Officer of Association Specialty Group in Pembroke Pines, FL. Prior to forming his company, Jonathan had extensive experience in the hospitality industry, including Hyatt Hotels, Sheraton Hotels, and served as CEO of a Martha’s Vineyard based hotel and resort management company.​​
Jonathan Louis.jfif