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​​​​​​​Thursday, october 11

Opening General Session ​ Community Next: 2020 and Beyond

A dynamic, energetic, and interactive look at where we are as an industry and where we are headed. Featuring video, audience polling, presentations, and table group discu​ssions.​ 

“The State of the Industry”​

​In this session, Tom reports on the challenges, opportunities and trends affe​cting community associations and leaders of management companies.​
Thomas Skiba, MBA, CAE, Chief Executive Officer, ​​Community Associations Institute, Falls Church, VA

“Community Next: Leadership Perspectives”​​

John Hammersmith, CMCA, AMS, PCAM, ​​​Hammersmith Management Inc, Englewood, CO

“Industry Government & Public Affairs Update”

Dawn Bauman and her team monitor legislation at the federal level and in all 50 states. In this presentation, Dawn provides a federal affairs update covering critical changes to laws and regulations affecting community associations and the management profession. Hear about the trends, unique cases and policy positions that you need to be aware of as an industry leader.​

Dawn Bauman, CAE, Community Associations Institute, Falls Church, VA​​

General Session ​with david meerman scott
Marketing & Sales Strategist Generating Attention & Growing Business in a Real-Time World

Our always-on, web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay stuck and afraid to change. No one knows more about using new real-time tools and strategies to spread ideas, influence minds, and build business than David Meerman Scott. 

David Meerman Scott is an internationally acclaimed strategist, whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights hel​p people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 6th edition, has been translated into 29 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business class​ic with over 375,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules 4 of Sales & Service. He co-authored Marketing the Moon (now in production as a featurelength film) and Marketing Lessons from The Grateful Dead.​
Marketing & Sales Strategist – Generating Attention & Growing Business in a Real-Time World


9:15 – 10:30 a.m.


Breakout 1 ​- “Take Care of Yourself"

  • Discover Your Leadership Style
  • 8 Dimensions of Leadership Personal Map

Breakout 2 - “Take Care of Your Business"

Breakout 3 - “Take Care of Your Future"

  • 3 Future-oriented technologies​ 

10:45 a.m. – 12:00 p.m.


Breakout 1 - “Take Care of Yourself"

  • Discover Your Leadership Style
  • 8 Dimensions of Leadership Personal Map

Breakout 2 - “Take Care of Your Business"

Breakout 3 - “Take Care of Your Future"

  • 3 Future-oriented technologies

1:30 – 4 p.m.


9 – 11 a.m.​ GENERAL SESSION: “The Future: Industry Disruptors and Opportunities"

James H. Gilmore, Co-author of The Experience Economy, James H. Gilmore is an author, speaker, and management advisor to organizations throughout the world, helping them go deep on innovative ways to create customer value and new revenue. 

As co-author of The Experience Economy, Jim Gilmore literally wrote the book that spawned worldwide interest in experience design, customer experience management, and experiential marketing. Now published in eighteen languages, the seminal volume continues to find new readers across myriad industries as companies find their goods and services commoditized and customers increasingly spending their time and money on experiences—memorable events that engage them in an inherently personal way. Mr. Gilmore frameworks for the structure of this shift in the economy have helped countless companies understand the unique power of experience thinking in driving new strategy.

Mr. Gilmore is an Assistant Professor in the Innovation and Design department in the Weatherhead School of Management at Case Western Reserve University. He is also Batten fellow and adjunct lecturer at the Darden Graduate School of Business at the University of Virginia, where he teaches a course on the Experience Economy. Mr. Gilmore is also a visiting lecturer in Apologetics at Westminster Seminary California, where he teaches a course on cultural hermeneutics. 

Before co-founding Strategic Horizons LLP with Joe Pine in 1996, Mr. Gilmore was head of CSC Consulting's Process Innovation practice. Mr. Gilmore is a graduate of the Wharton School of the University of Pennsylvania, and an alumnus of Procter & Gamble. In addition to the highly influential The Experience Economy, Mr. Gilmore co-wrote Authenticity: What Consumers Really Want, released by Harvard Business Publishing in 2007.

His latest book, Look: A Practical Guide for Improving Your Observational Skills details his personally derived approach for seeing the world and discovering new ideas. Jim's favorite childhood book – a little something called Stop. Look. Listen. – surely foreshadowed his interest in observation skills. It's no wonder that Sally Harrison-Pepper, author of the definitive book on street theatre, Drawing a Circle in the Square, calls Jim “a professional observer."

Mr. Gilmore is sought by enterprises around the globe for his expertise in conceiving and designing new ways of adding value to their economic offerings. He is a frequent keynote speaker, as well as workshop facilitator and executive coach -- helping organizations understand the experience economy and its implications on their operations.​

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