CAI has a subscription-based, call to action system that can
send simple alerts to all CAI members to complex alerts targeting a narrow
group. CAI’s system has the ability to draft emails for the target group to
send directly to their legislator by only using a few clicks of the mouse and
entering minimal personal information. CAI can provide Legislative Action
Committees with a username and password to access the service, or will gladly
send the message out on behalf to the LAC. Depending on the amount prepared for
in advance, CAI can get a call to action sent out within 1 to 3 hours. CAI can
track how many people open the message and, depending on the type of message,
how many people took action. You may also want to send the call to action out
using your personal or business e-mail address. This is a more personal method,
but lacks the ability to quantify results.
Identify the issue. The first step to sending a
call to action is identifying the issue and its background. Keep it to one
issue per message. Figure out:
How will this issue impact CAI members? Will it
have a positive or negative effect on CAI members?
What is the background of the issue? Why is it
before us now? What have other states done about this issue?
Where is this issue in the legislative process?
What are the next steps?
What do you want the audience to do? Call and or
write their legislator? Call a specific committee?
Identify the audience. The next step is
identifying the audience of the call to action. CAI is able to create e-mail
lists specific to membership categories, where members live, members who live
in the districts of officials who serve on a specific committee, etc. Ask the
Who should receive our message? Does this issue
impact community association managers only? If so CAI can narrow the e-mail
lists it pulls specific to a member category.