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draft the alert

​​​Now that you have the background and target you can draft the alert. Now it is time to draft a clear and engaging call to action. Keep the content body short and concise.

  • Subject Line. This needs to get straight to the point. Let CAI members know what you want them to do, and why. Use words that promote emotion and give them a reason why they should take the desired action. For example: “Contact your Representative, Protect the Value of your House, Avoid Unnecessary Fees.

  • First paragraph. Identify the specific issue or legislation you are writing about. Explain in two sentences how it will impact CAI members. Then tell the audience what you want them to do. For example: ​​​

​“We need you to immediately contact your Representative, and tell them to vote NO on HB 309. The bill will create more problems and is a fee increase for homeowners in associations.  HB 309 is on the floor, so now is the time to act! Contact your Representative now!”

You will also want to connect the CAI members to the language on the bill. This can be done by adding a hyperlink to the bill number (“HB 309”) or by copying the url to the bill and pasting it appropriately in the text.

  • ​​​​​​Second paragraph. Further explain how the legislation what the legislation does and how it will impact CAI members. Try and keep it brief and use bulled lists. For example:

“Here is what the misguided legislation does and how it will affect your and your community: HB 309 is incomplete legislation that impacts condominium associations by creating a new scheme for collecting under super lien rights, but it does nothing to impact townhome, homeowner or master associations. This bill would create a double standard forcing condos to play by one set of rules while all other community associations play by another.

HB 309 is being passed without any recognition or understanding of its impact upon community associations and the overwhelming majority of owners who pay their assessments in a timely fashion. This bill seeks to protect a very small group of people: attorneys who represent buyers at a real estate closing. This bill is a detriment to all of our communities and could ultimately result in difficult decisions for boards in determining how to allocate their already limited resources, and would likely lead to increased assessments ​​​for the balance of the owners.”

  • Method of Contact. It is important to provide the target CAI members with the means to act. If using the CAI subscription-based service, you can add hyperlinks throughout your messaging to easily connect the target with their elected official. If you are providing the contact information, make sure it is accurate.
  • Conclusion. Give the audience the fear of missing out. Now is the time to reemphasize what they should be doing and what will happen if they do not act.  For example:

“Your Representative needs to hear how this legislation will impact their constituents and they need to hear it from you. Email your Representative NOW! HB 309 can be brought up on the floor at any time, so your help is urgent! CAI members have sent over 3,000 emails to state representatives, and we need this to continue and to match that number in phone calls. Call and email your Repr​es​entative and tell them to oppose HB 309, then forward this alert to your community and ask that they do the same.”

  • ​Signature. If you are sending the message on behalf of a legislative action committee, close by saying: “Sincerely, CAI (State) Legislative Action Committee”​

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