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Sending calls to action

Engaging CAI members to contact their legislators on an important piece of legislation or issue is key in any grassroots strategy. We have previously outlined how we should have CAI members correspond with their elected officials, but how do we correspond and engage our members? This section focuses on tips to draft effective calls to action. The language must be practical, backed by data and make sense to the average person. The call to action is a message that tells CAI members what they should be doing once they receive your email.

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