Engaging CAI members to contact their legislators on an
important piece of legislation or issue is key in any grassroots strategy. We
have previously outlined how we should have CAI members correspond with their
elected officials, but how do we correspond and engage our members? This section
focuses on tips to draft effective calls to action. The language must be practical,
backed by data and make sense to the average person. The call to action is a message
that tells CAI members what they should be doing once they receive your email.