Common Ground—CAI's Magazine for Community Association Leaders
CAI's flagship publication, Common Ground, is the best way to get your marketing message into the hands of thousands of community association decision makers! And these members—including management company executives, portfolio managers, and service providers (e.g., attorneys, accountants, insurance providers)—reach tens of thousands of community association buyers not directly affiliated with CAI!
The award-winning, full-color, bimonthly magazine is mailed to all 28,000-plus CAI members:
Community association volunteer leaders (homeowners)—presidents, treasurers, board and committee members, and other involved residents.
Community association managers, many of whom manage multiple communities.
Management company executives, whose firms manage tens of thousands of community associations.
Business partners such as reserve specialists, accountants, attorneys, insurance professionals, and more.
Common Ground offers readers the very latest in industry trends, management techniques, governance advice, technology, and operational issues. Each issue includes three to four feature-length articles and the following departments: Your Turn, Make the Call, Homefront, Nuts and Bolts, Ask the Experts, On the Board, In Common, and The Back Porch.
Reader Profile Study Results (Based on a July 2002 study)
Each copy of Common Ground is passed along to an average of 1.2 additional readers.
One of every two readers reports that Common Ground has helped them identify potential suppliers/resources.
Common Ground helps one in three readers make purchasing decisions.
More than nine in 10 said their overall impression of Common Ground was "excellent" or "good."
Readers spend an average of almost an hour reading each issue.
Almost half of Common Ground readers keep copies on hand for seven months or more.
More than seven in 10 feel Common Ground contains information not available elsewhere.
Common Ground is the best way to reach the broad community association marketplace—whether you're introducing a new product or service, trying to find new clients, or conducting a sustained campaign to brand your company.
CAI encourages cross-media buys and offers specially discounted rates for magazine advertisers who also advertise with us online. Please call the Advertising and Exhibits Sales Manager at (888) 224-4321 or email to customize a package for you.
Common Ground Rates and Mechanical Requirements
Common Ground is produced using a digital workflow to ensure the highest quality reproduction. We will only accept digital ad materials. Please download files below for rates and step-by-step instructions.
Members Only
