CAI provides targeted opportunities for businesses to reach thousands of decision-makers in the community association market—an expanding marketplace that spends more than a billion dollars a week on products and services. Read more about the industry.
CAI's 29,000-plus members include more than 15,000 community association volunteer leaders, more than 7,000 professional managers, more than 1,600 management company executives, and close to 4,500 product and service providers. And, through our members you reach tens of thousands more!
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2010 Marketing Opportunities Kit.
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2010 Exhibit & Sponsorship Calendar.
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We offer a variety of ways you can reach these buyers and decision-makers:
- Advertising in Common Ground™
This award-winning, full-color, bimonthly magazine is CAI's flagship publication and is mailed to all 29,000-plus members.
Read more about advertising in Common Ground™.
- Advertising in Community Manager
This award-winning, full-color, bimonthly newsletter is read by more than 7,000 community managers and 1,600 management company executives.
Read more about advertising in Community Manager.
- Exhibiting at the National Conference and Exposition
Grab some prime real estate while you can. The conference is held in the spring of each year—and it's the only one of its kind on a national scale.
Read more about exhibiting at the exposition.
- Sponsoring conference and seminar events
CAI offers entrée to the most influential community association leaders through corporate partnerships and numerous event sponsorships.
Read more about partnerships and sponsorships at our events.
- Sponsoring specialized electronic newsletters
CAI publishes four electronic newsletters—presenting multiple opportunities for you to feature your corporate logo and a direct hyperlink to your website.
Read more about e-newsletter sponsorships.
- PMDP Sponsorship
CAI mails thousands of PMDP-related materials to professionals who make purchasing decisions. In addition, you'll get exposure at our 180 courses taught throughout the country all year long.
Read more about the PMDP Sponsorship program.
- Exclusive Member and Prospect Mailings
CAI mails information to thousands of new, prospective and renewing members every year. These mailings offer distinct—and exclusive—ways to market your company.
Read more about member and prospect mailings.
- Advertising on www.caionline.org
More than 80,000 visitors come to CAI's popular website each month. That's almost a million visits a year—and a million potential impressions.
Read more about website advertising.
- Renting lists for direct-mail marketing
CAI offers a variety of mailing list options to meet your direct mail and research needs.
Read more about direct mail rental lists.
CAI Connect – Webinar programming
In our continued effort to provide education and training opportunities for members, CAI launched its webinar program, “CAI Connect,” on a variety of industry topics in fall 2008. Participants view slide presentations on their computers and listen to presenters through a computer and/or telephone. Each event also has an interactive question and answer period. There will be three sponsorships available per webinar. The current sponsorship price is good for webinars held through June 2009.
- Chapter trade shows
CAI's chapters hold annual trade shows and expositions. View a list of
Chapter Trade Show and Expositions Dates.
Rates
Rates for all of the above opportunities can be found in "Related Documents," to the right in the blue column.
Business Partner Membership
There are more than 286,000 community and condominium associations in the United States today, and that number grows by thousands every year. To reach the most active leaders in this lucrative and expanding market, CAI membership is your first step.
A small but valuable investment in CAI Business Partner membership will give you access to discounts on all our marketing opportunities and exclusive benefits to help you build your business, your reputation and your standing in the industry. Your benefits start with a free listing in our user-friendly online National Service Directory where thousands visit each month seeking professional services and product providers.
Being a National Corporate Member or a Multi-Chapter Member offers even greater rewards, including additional exposure and connection to the members in each of our 58 chapters.
CAI has created a number of new opportunities (PMDP Sponsorships, Regional Conference Sponsorships, online newsletter sponsorships, etc.) that work with our tried and true (advertising in Common Ground™, exhibiting at National Conference, direct mail list rentals) to help provide the access you want to this market. We wish to make your life easier by providing rates, dates and deadlines to help you plan your marketing budget for the year. If you have any questions, need additional details or are ready to create your marketing package, please call Marc Ingram at (888) 224-4321 ext. 254 or e-mail mingram(at)caionline.org.